If you have completed a Herbert Protocol form for someone living with dementia, you have already taken an important and proactive step.

You have prepared vital information.
You have made it easier for police to act quickly.
You have planned ahead.

But while the Herbert Protocol supports action after someone has been reported missing, there is another way to add protection in everyday life - before a situation escalates.

Why everyday identification matters

Nationally highlighted on BBC Morning Live with former detective Rav Wilding. You can watch the full video or read the full article.

Research shows that 70% of people living with dementia will go missing at some point after diagnosis, and 75% of those incidents happen during routine activities, such as going for a walk or visiting local shops.

These are not unusual circumstances. They are ordinary moments.

The Herbert Protocol itself was created following the tragic case of George Herbert, a war veteran who went looking for his childhood home and sadly died before help could reach him.

The form ensures that, if someone is reported missing, police have the information they need quickly.

But what if someone is found confused or disoriented before that stage?

How MedicAlert adds an extra layer of protection

A MedicAlert ID provides immediate, visible identification.

If someone is found alone, distressed or unable to clearly communicate, the ID:

• Shows they are medically vulnerable
• Displays a unique MedicAlert ID number
• Includes a 24/7 Emergency Helpline number that can be translated to 100+ languages and dialects

Emergency services can call our Helpline at any time. Our trained team can then provide confirmed medical information, emergency contacts and relevant care details.

This means support can begin quickly, even before a formal missing person report is made.

For many families and carers, that added reassurance makes a meaningful difference.

Why families choose both

The Herbert Protocol and MedicAlert membership are not alternatives - they complement each other.

• The Herbert Protocol prepares essential information for police if someone goes missing.
• MedicAlert membership provides everyday identification and round-the-clock support.

One supports a search.
The other supports immediate recognition and response.

Together, they create layered protection.

First year of MedicAlert for FREE

To help make this additional protection more accessible, MedicAlert works in partnership with The McLay Dementia Trust.

Through this initiative, eligible individuals living with dementia may receive their first year of MedicAlert membership free.

If you have already signed up to the Herbert Protocol and would like to find out whether you qualify, we are here to help.

Call our team via 01908 951045 to learn more and discuss the next steps.
We will be happy to explain the details and answer any questions.

Strengthen the protection you have already put in place

Completing the Herbert Protocol shows care and foresight.

Adding MedicAlert membership can provide:

• Visible medical identification
• 24/7 access to confirmed information
• Faster identification if someone is found
• Greater peace of mind for carers and loved ones

It is not about replacing the protection you have already arranged.

It is about strengthening it.

Because when it comes to dementia safety, preparation and visibility work best together.

If you already store a Herbert Protocol with us and would like to become a FULL MedicAlert member, please login below:

Sign In

If you are living with Dementia and would like to complete a Herbert Protocol form, please sign up below:

Create Herbert Protocol