In Episode 5 of the MedicAlert Matters podcast, host Peter Lawrence sits down with Rob Burley, CEO of MedicAlert UK, for an insightful conversation that compares the two charity's missions. The two explore what it means to lead a national health-safety organisation in the UK, the challenges of operating within the public health system, and the innovations that are shaping the future of MedicAlert UK.

From Canada to the UK: Shared Mission, Unique Challenges

One of the most compelling parts of the conversation is how Rob reflects on his journey into the CEO role and how his vision aligns with MedicAlert’s broader mission. While MedicAlert Canada and MedicAlert UK operate in different healthcare and regulatory landscapes, the core purpose remains the same. Rob discusses the responsibility of leading an organisation whose impact is felt most acutely in emergency situations.

Navigating the UK Public Health Service

The UK’s health system comes with its own regulatory, infrastructural, and operational constraints. Rob doesn’t shy away from these complexities: from working with NHS trusts to aligning with local emergency services, he details how MedicAlert UK seeks to integrate smoothly into existing frameworks rather than operate in isolation.

He acknowledges the challenge of ensuring data security, interoperability, and public awareness, all while adhering to regulatory expectations around medical and personal data. This is particularly important in the UK, where data protection and healthcare standards are rigorously enforced.

Spotlight on the Herbert Protocol: Dementia & Safety

One highlight of the episode is Rob’s discussion of the Herbert Protocol, a safeguarding programme designed to help with the safety of people living with dementia. The Herbert Protocol allows family members or caregivers to pre-register personal information and behavioural patterns of a person living with dementia, so that if the individual goes missing, police and responders have a better-informed profile to guide search and rescue.

Looking Forward: Growth, Trust & Innovation

Throughout the podcast, Rob shares his vision for the next chapter of MedicAlert UK:

• Strengthening partnerships with NHS, ambulance services, and local government to embed MedicAlert more deeply into emergency protocols.

• Expanding public awareness, so people understand that a MedicAlert ID is not just an ID but a voice in crisis, especially when the bearer cannot speak for themselves.

• Embracing technology and innovation to improve data integration, security, and response workflows.

• Fostering trust, because in life-or-death situations, credibility matters.

Peter and Rob’s dialogue demonstrates how leadership grounded in empathy, domain knowledge, and clarity of mission can move an organisation forward, even amid regulatory and systemic pressures.

How to Listen & Watch

You can access Episode 5 – Inside MedicAlert UK here