This Christmas we invite you to join an appeal centred on compassion and protection, helping to bring safety and reassurance to people who need it most. At a time when every moment of support matters, your generosity can make the life-saving difference for someone facing an emergency. Together we can ensure that no one feels alone when every second counts.

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Smiley Charity Film Awards

MedicAlert’s 2025 appeal video has been nominated for a Smiley Charity Film Award. The award would be a huge honour and show the great work of our team and Pictures For The People, as well as highlighting the impact of our amazing members and their stories. Please vote for us for free using the link below.

Vote for MedicAlert

Support for everyone

We believe everyone deserves security and peace of mind, which is why we provide protection programmes for people who might otherwise go without, including those facing financial hardship or the cost of managing health conditions or allergies. Our charitable work includes the Early Start Programme, offering free membership and a MedicAlert ID for children up to their 10th birthday, and the Goodwill Programme, which offers discounts or complimentary support to those who need it most. We also fund the Herbert Protocol, a dementia safeguarding programme that helps locate people living with dementia when they go missing by giving police instant access to essential information about routines, places of interest and emergency contacts. With no government funding, we sometimes need to create waiting lists while new funding is secured, so this Christmas we are asking for support to keep these programmes running and ensure everyone receives the help they need. Your gift will protect the future of MedicAlert and our charitable mission.

Appeal video 2025

Our 'Give the gift of confidence' video was inspired by our members, each with their own unique story. MedicAlert supports people with all different medical conditions or allergies, and hearing these stories is a way for people to realise that living with a medical condition does not need to hold them back.

MedicAlert member, Clare Martin, lives with Ehlers-Danlos Syndrome (EDS) and has Postural Orthostatic Tachycardia Syndrome (POTs), which causes her heart rate to rise rapidly and often leads to her passing out and fainting. Her MedicAlert ID has given her the confidence to go outside knowing that people will be able to understand her condition and reason for fainting. As someone that enjoys aqua fit, having that layer of protection allows her to live a more normal life, with confidence, “The staff find the bracelet really useful because they can read what’s wrong with me straight away.”

With severe allergies and Anaphylaxis, Julianne Ponan MBE has to balance her conditions as a busy business woman and the founder of Creative Nature. Her MedicAlert ID has saved her life when she made contact with nuts with nuts that sent her into an anaphylaxis shock. Her ID allowed responders to understand what was happening and use her EpiPen. As a MedicAlert ambassador Julianne is a great advocate for the charity, "If you have an allergy of any kind, wearing a MedicAlert ID is a 'no brainer’ and could save your life.”

As a member of MedicAlert's Early Start Programme, Imogen is one of thousands that benefits from MedicAlert's charitable programmes. Living with Coeliac Disease can prove challenging to not only Imogen but also her mother Kerry. When Kerry is not there, or Imogen is at school, her MedicAlert ID speaks for her and makes others aware of her condition. "Her MedicAlert bracelet gives us confidence that others will know she has an autoimmune disease and works as a great talking opportunity to raise awareness of what she can and cannot have."

To create our 2025 appeal video, we decided to partner with another charity, Pictures For The People, who helped create our vision and allow our three members to tell their story in the most authentic way.

Give the gift of confidence

Will you help give the gift of confidence this Christmas? Please donate to help support our charitable mission.

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